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>Google Ads is Google's online advertising platform that allows businesses to promote their products and services across Google Search, YouTube, Gmail, Google Maps, Google Play, and millions of partner websites. It uses a Pay-Per-Click (PPC) model, meaning advertisers typically pay only when someone clicks on their ad. Whether you're a small business, an e-commerce store, or a large enterprise, Google Ads helps you reach potential customers exactly when they're searching for products or services like yours.



How Does Google Ads Work?

Google Ads operates through an auction system. When users search for keywords related to your business, Google determines which ads to display based on:

  • Bid amount
  • Ad Quality Score
  • Ad relevance
  • Expected click-through rate (CTR)
  • Landing page experience

The highest-quality and most relevant ads have the best chance of appearing at the top of Google search results.